Wildflower Reverie is our very first collection—a heartfelt ode to the quiet, fleeting beauty of wildflowers in bloom. Just as each wildflower grows freely and gently in nature, every piece in this collection has been thoughtfully crafted to let little ones move, play, and dream with ease.

Delicate floral prints dance across buttery-soft fabrics, lovingly made from our Signature Organic Cotton—gentle on sensitive skin and kinder to the earth we all share. Free from harmful chemicals and carefully produced with attention to detail, these clothes are designed not just to look beautiful, but to feel like a tender embrace against your child’s skin.

For us, this collection is more than clothing—it is a reflection of the values we hold close: care, honesty, and respect for the world our children are growing up in. Each stitch carries with it the hope of giving families something that feels both pure and lasting—pieces that your little explorers can live, laugh, and make memories in.

Just as wildflowers bloom quietly yet leave behind a lasting beauty, we hope these pieces bring a gentle joy to your family’s everyday moments while treading lightly on the earth.

The ELLY ISSEY® Story

Rooted in nature’s quiet beauty and the charm of childhood, ELLY ISSEY® creates timeless pieces made to be cherished. Our prints are designed in-house and crafted by a family-owned business of highly skilled artisans, using only natural fibres in our Signature Organic Cotton that is GOTS-certified. Gentle on delicate skin and kind to the planet, our pieces reflect a deep commitment to thoughtful, ethical craftsmanship. Designed to last, each piece is made to be treasured, passed down, and loved across generations.

  • Organic

    We use only natural fibres for our Signature Organic Cotton, certified to meet the highest Global Organic Textile Standard (GOTS). Grown without harmful chemicals, pesticides, or synthetic fertilizers, our fabrics are ultra-soft, breathable, and gentle on sensitive skin. Safe for little ones and kind to the planet, it’s comfort you can feel good about.

  • Ethical

    Every piece is made with care in an ethically-run factory that ensures fair wages, safe working conditions, and respect for all workers. We work with a small family-owned business of highly skilled seamstresses who have spent many years perfecting their craft. We believe in people-first production that values craftsmanship, dignity, and transparency.

  • Environment

    From mindful sourcing to eco-conscious packaging, every choice we make reflects our respect for the planet. We use materials and processes that reduce waste, avoid harmful chemicals, and conserve resources. Our garments are made to last—worn, loved, and passed down—honoring a slower, more intentional way of living.